I make mobile work with Bluetooth devices

Take your app from BLE prototype to real mobile experience.

The best connected products feel effortless.

They pair instantly, stay connected, and deliver data without a hiccup - every time your customer uses them.So why do some teams achieve that while others wrestle with dropped connections, unpredictable behavior, and endless troubleshooting?It’s simple: ownership of the middle.
Between firmware and mobile sits the BLE integration layer. Most teams have great firmware engineers and talented app developers - but no one truly owns the connection between them.I’m Bill Snyder, and this is what I do.
I help founders, CTOs, and engineering teams design, build, and ship Bluetooth integrations that connect instantly, stay stable, and make customers forget Bluetooth is even there.No more guesswork. No more finger-pointing.
Just a clear path to a reliable device-to-app experience that ships on time and earns trust.

Here is how I can help

Diagnose Your BLE Challenges

Review firmware, app code, device behavior, and user flow to find exactly what’s slowing you down.

Engineer a Reliable Connection

Design a robust GATT profile, stabilize the BLE lifecycle, and ensure data flows cleanly.

Deliver Integration That Works

Provide tested SDKs, sample apps, and developer documentation your team will actually use.

Braving Bluetooth Alone?

Bluetooth best practices, code examples, and integration guidance sent directly to your inbox.

Bonus! Subscribing gives you free access to the Bluetooth App Field Guide

I’ve Helped Over 40 Companies Build Better BLE

From health tech to industrial control systems, I’ve helped teams ship products that connect instantly, stay stable, and deliver a flawless experience.

Healthcare

Consumer

Industrial/Safety

Access Control

Energy

  • Best Buy Health

  • Heartbeam

  • Beacon Biosignals

  • Shift Robotics

  • Diamond Kinetics

  • Lionel

  • Everbridge

  • Fort Robotics

  • Grote

  • SAFR/RealNetworks

  • Parabit

  • Farpointe

  • Morningstar

  • Lion Energy

  • Chrome Battery

What I believe

  • Most BLE problems get solved by designing the whole system, end-to-end.

  • Logging and testing are how you ship with confidence and make BLE feel invisible.

  • A good integration removes guesswork and launches robust BLE apps that just work.

The Result? BLE just works

Apps connect instantly and reliably, fewer support tickets, partners integrate the SDK, and devs ship with confidence.

Ready for help?

If you’ve got BLE issues or want second opinions, I’ve probably seen your challenge before. Let’s chat.

Got Bluetooth Problems?I’ve Probably Seen It Before.

Whether you need hands-on help, a second opinion, or someone to own the whole BLE integration, I’d be glad to help.

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Bluetooth best practices, code examples, and integration guidance sent directly to your inbox.

Bonus! Subscribing gives you free access to the Bluetooth App Field Guide

Thank you!

Thanks for reaching out - I’ll get back to you within a day (usually much faster).In the meantime, feel free to connect with me on LinkedIn.